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Avantha Arachchi, Chief Operating Officer at A-Frame Brands

Episode
136

In episode 136 Kerel and Erik talk with Avantha Arachchi, Chief Operating Officer at A-Frame Brands.

Episode notes

In episode 136 Kerel and Erik talk with Avantha Arachchi, Chief Operating Officer at A-Frame Brands, about catering to marginalized markets and trailblazing for up and coming brands. Avantha describes herself as a perfect blend of her parents with her dad being an electrical engineer and her mom, a fashion designer which has helped her become multifaceted and dynamic in whatever situation. As a transgender woman, Avantha shares her unique perspective as to how equality and privilege work in the business world and how she still needs to be good allies to people whose experiences she doesn't understand.

In the conversation, Avantha talks about her work at A-Frame of getting rid of the one-size-fits-all model and catering to specific markets and needs, how one’s skills developed in a certain market may be very useful and transferable to other markets, and the importance of building relationships with people you work with who support you and not only listen to you, but encourage your input.

“There's this idea of a one-size-fits-all model and it doesn't help everyone equally. It's a very old way of doing things. And so our models [at A-Frame Brands] focus more on being able to create those products for the people who need them and the people who deserve them.”

A-Frame Brands

Avantha Arachchi on LinkedIn

Instagram @beautynbullets

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